Fletcher Chouinard Design’s roots began in Ventura, California where Yvon Chouinard opened his blacksmith shop in the 1960’s. The Chouinard Equipment Company built some of the finest mountaineering gear and the shop’s location allowed everyone to surf and make equipment better.

30 years later, Yvon and Fletcher opened Fletcher Chouinard Designs with the goal of producing better surfboards. They were intent on finding the best technologies and composite materials in hopes of creating a stronger and lighter surfboard. Their openness to change and embracing new ideas has helped them explore fiberglass composite technologies and experimenting with their team riders. Their main goal has always been about building a better surfboard.

Another one of the Chouinards’ goals is to create the best surfboards possible and reduce the use of toxic and non-renewable materials used in the production of traditional surfboards. After a year of testing various “greener” materials, they’ve come up with a “cutting edge” composite surfboard that’s lighter, stonger, and less toxic.